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AF Values

Service Excellence Responsibility Value

At AF, we care deeply about people...our staff, our members and our suppliers. Our values are rooted in this philosophy and strive to build relationships which connect and benefit the whole AF community.


We will delight you in every transaction
  • We understand and agree people's expectations and accurately fulfil them
  • We care and demonstrate empathy in every interaction
  • We build genuine and long-term relationships
  • We work at a consistently high standard and provide the best quality service
  • We communicate in a positive and professional way
  • We leave a lasting and positive impression
  • We get things right and don't cut corners
  • Excellence

    We strive to be outstanding in everything we do
  • We go above and beyond agreed expectations
  • We listen and understand people's requirements
  • We share expertise and knowledge
  • We take responsibility
  • Responsibility

    We do what we say we'll do, with integrity
  • We understand the impact of our actions and act accordingly
  • We act with integrity and in the interests of AF, its people and the communities in which we do business
  • We are responsible and ethical
  • We are motivated and act in an efficient and productive way
  • We take ownership and see things through
  • Value

    We add value
  • We ask the right questions to understand people's needs
  • We ensure we provide ease of purchase, continuously improving our processes
  • We act on requests in a timely way
  • We get things right first time, providing an efficient, reliable and trusted service
  • We identify beneficial opportunities across all of our services
  • We see and think beyond people's initial needs, helping to propose and deliver solutions
  • We plan and are well prepared
  • We forge strong relationships built on trust and commitment
  • Get in touch

    Contact us

    If you have any queries or would like to find out more please get in touch. 01603 881881Honingham Thorpe, Colton, Norwich, Norfolk NR9 5BZ
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