Coronavirus – See the latest updates from The AF Group –
Find out more
The AF Group - The UK’s Leading farmer-owned buying group
Follow us online for the latest news and headlines
Enter text to search
Livestock & Feed
Livestock & Feed
Case Study: Wroxham Home Farm
16 July, 2019
For Andrew Murdo, Farm Manager at Wroxham Home Farm, the requirements for a strong supply partnership are clear:
“The biggest issue when working with other businesses in the supply chain is being able to trust them to deliver what we need competitively,” says Mr Murdo. “We need that trust – to know we’re getting the best deals consistently and reliably. To spend all day phoning around looking for prices would be ridiculous. If we need something, we ring AF, and they’re generally best in price every time. This frees up time, meaning we can spend more energy and attention where it matters: on getting the work done and ensuring strong results on farm.”
Wroxham Home Farm in numbers
200ha of potatoes
200ish ha of OSR
450ha of winter barley
200ha spring barley
140ha sugar beet
Working closely with other businesses in the supply chain can go beyond a simple transactional relationship. For Mr Murdo, who has worked with the AF Group for nearly 30 years, the ability to place his trust in AF’s results has freed up time and resources. Instead of scouting around for the lowest price, that trust allows him to let a trusted business partner fulfil that requirement. Time is a limited resource when managing a farm – a trusted partnership helps redirect that time towards more productive means.
In addition to the planned purchase offering to minimise disruption and ensure consistent pricing, Mr Murdo has also been able to make use of additional benefits, such as an annual business strategy meeting and electronic invoicing.
“The electronic invoicing system works well – it saves tedious trawling through millions of bits of paper,” says Mr Murdo. “Ultimately the partnership and strategic support that we receive lets us focus on our own business, which is what we want to be doing.”
“Stronger links in the supply chain doesn’t have to mean we’re in each other’s pockets. Working with AF means a consistent support and service that we require. Why waste time and resources doing everything on your own when you can build a connection that ultimately delivers more value for your business?”
How can your business benefit from supply chain partnerships?
Download AF’s full free report here to learn more.
Partnerships in supply chain
Health and safety during harvest time
Agriculture is the most dangerous industry to work in, closely followed by the waste industry. Figures published..
Providing farmworkers with 24/7 protection
Agriculture is the most dangerous industry in the UK. Fatal injuries are 18 times more likely than..
The AF Group gives over £2.4million back to its members after another strong performance
Email a Friend
<div style="text-align:center"><h3>Case Study: Wroxham Home Farm</h3><a href="https://www.theafgroup.co.uk/blog/membership/case-study:-wroxham-home-farm"><img src="https://www.theafgroup.co.uk/shares/pnp_120417_afp_052516jul19140142.jpg" style="width:500px; max-width:100%; margin:15px;border:0;"/></a><br><br><br><a href="https://www.theafgroup.co.uk/blog/membership/case-study:-wroxham-home-farm">https://www.theafgroup.co.uk/blog/membership/case-study:-wroxham-home-farm</a><div>Importance of supply chain partnerships from Andrew Murdo, Farm Manager at Wroxham Home Farm</div></div>
Get in touch
If you have any queries or would like to find out more please get in touch.
Honingham Thorpe, Colton, Norwich, Norfolk NR9 5BZ
Privacy - Terms