AF Business Update | The AF Group

Update from David Horton-Fawkes

I took over as Chief Executive of AF at the beginning of December and have spent my first weeks listening and learning about the business. Now, as we begin a new year and another lockdown, I wanted to write a brief note to introduce myself and reassure you that I will do everything in my power to ensure AF is able to continue to support its members through Covid and beyond.

I started my career in the gruelling world of hospitality and food service but I come to AF after several years managing rural estates, where I have been responsible for a variety of agricultural businesses including arable, vegetable and livestock operations. Although I do not pretend to be a farmer (nor a land agent) I have worked with large and small farms in Hertfordshire, Dorset and Norfolk and it has been my privilege to learn from some exceptional farmers and farming families.

Challenges & Opportunities

We are living through extremely challenging times and I do not need to emphasise the potential for disruption posed by Brexit, the carbon net zero agenda and technology, as well as the wider economic fallout which will inevitably follow Covid. These challenges will present opportunities for AF to support its members but we must avoid complacency and be ready to adapt with agility and enthusiasm. In light of these challenges, I am pleased to confirm that membership and service charge fees will be unchanged in 2021, so no member will see an increase in charges.

Having been a member for many years, I know that you expect great prices, outstanding service and industry-leading expertise, accessed easily and through whatever channel you choose, whenever you like. I also know that AF is as strong as the support it receives from its members and we can only count on that support if we give you a service that you genuinely value.

I am not interested in providing an experience for members which is merely good, that is the price we pay to be in business. It is my overriding priority to ensure AF delivers an experience which you rate as brilliant at every point in the supply-chain, from ordering to invoicing. It sounds like a straightforward challenge but there is work to do and I look forward to working with you in the coming year.

With best wishes for 2021

David Horton-Fawkes

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If you have any queries or would like to find out more please get in touch.

info@theafgroup.co.uk 01603 881881 Honingham Thorpe, Colton, Norwich, Norfolk NR9 5BZ

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